Публікації
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24 September, 2023
Why we choose instant gratification
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Dmytro Telushko
The author of the MriyaRun project, graphic designer, master's degree in marketing, entrepreneur, psychologist, philanthropist, founder of origami.ua, co-founder of zorrov.com and volunteer
We often choose quick gratification over greater future success and accomplishment.

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Quick gratification requires minimal effort, and with them we remain in the usual and safe comfort zone.
That's why we don't do what is best, because taking on what is easy is still easier.
Secondly, it is a reduction of risks, because changes always entail additional costs.
And human nature binds most of mankind to circumstances, such as making a lot of money so as not to lose a roof over their heads. 
To a kind of stability which is not enough for something bigger. 
We choose food based solely on its taste qualities. It gives us brief moments of pleasure, but steals our lives with good health and energy.
We hold on to hateful jobs at companies that give us a supposedly stable income instead of pursuing goals and dreams that can bring fortune and the financial freedom we dream of.
Why does this happen?
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Everything is hidden in our thinking structure. For our brain, wasting energy is a luxury it cannot afford. And our brain is a sweet tooth. The power consumption is only about 20 watts (like a dim electric light bulb), but that's probably the maximum it can consume without harming the body. If the brain produces more heat, this heat will damage the tissues. Therefore, the brain is constantly looking for "shortcuts" to save energy.
So all our habits and struggles with ourselves pass only because evolution took care of us and invented ingenious and original ways to actually simplify certain tasks for us. 
After all, if we review the strategy of life, we can easily change it for good, because mother evolution will not do bad)
For example, Emotions are not feelings at all, but a set of physiological survival mechanisms that evolved to distract us from dangers and push us towards potentially useful things
We know how the limbic system provokes you to do sweet things. 
There is another exercise that will help you overcome the emotions that have taken over your private space.
This is to start writing. A diary is a very useful thing in this regard. When you write, the rational part of the brain is activated, which, if it does not suppress emotions, will push them into the background.
The thinking system is designed to constantly compete for your attention, so there is no smooth, continuous flow of thoughts—instead, there is a cacophony of different "feedback loops" competing with each other. 
The concept of "I" as a single integral entity that always decides everything by itself is an illusion created by our subconscious.
It seems to us that our mind is a complete entity that continuously and holistically processes information and is fully responsible for all our decisions.
However, the picture created by brain scanners is very different from our idea. 
The mind is more like a "community of minds" of different sub-modules, constantly competing with each other. Consciousness is like a storm raging in our brain.
The intuitive feeling that there is some controlling self that sits in the control center of the brain and sifts through information from the senses—pressing a muscle button—is an illusion, because consciousness is made up of a vortex of events scattered throughout the brain. 
These events compete for attention, and when one process overpowers all others, the brain rationalizes this result and creates the false impression that everything happened under the control of a single "I". 
But we have an evolutionary "wow" that gives us the opportunity to make a final decision in the prefrontal cortex. If animals are mostly guided by instincts, then humans make higher-level decisions by analyzing the information coming from the senses. This is the third level of consciousness.

Unlike animals, we constantly ask ourselves "What if…?"

Human consciousness is a special form of consciousness that creates a model of the world, and then predicts its development in time, evaluating the past to model the future. It requires coordination and evaluation of many feedback loops in order to make a decision and achieve some goal
Although we rely on instinct and emotion in many situations, we are also constantly analyzing and evaluating information from many feedback loops. That is, we model the future — sometimes beyond the limits of our own lifetime and even thousands of years ahead. We do this to weigh different possibilities and make the best decision to achieve some goal.
This happens in the prefrontal cortex, which allows us to model the future and evaluate the probability of different scenarios in order to choose the best strategy. If we didn't have this opportunity, chaos would reign and we would suffer from sensory overload.
This can be illustrated by a simple experiment. David Eagleman describes what happens if you take a male stickleback and release a female into its territory. The male is confused: he wants to mate with the female, but at the same time he wants to defend his territory. As a result, he will attack the female and court her at the same time.
The male will go berserk, trying to both please the female and kill her
Another interesting example of the work of the "animal brain" is Buridan's donkey - this is a very interesting example of a paradox in philosophy) attributed to the French philosopher Jean Buridan (1295-1363)
It illustrates a situation where a donkey has to choose between two equally interesting alternatives, and because of his inability to make a decision, he dies of hunger.
The plot of the paradox is as follows: imagine that a donkey stands between two stacks of hay equidistant from it, and both stacks have the same taste and quality. The donkey has a limited amount of time to choose because he is hungry and has limited resources. According to the theory that the donkey will make a decision based on reasoning, he should choose one of the sides, because in both cases he will get the same result.
However, the paradox of Buridan's donkey is that, in theory, the donkey has limited mental capacity and cannot make an informed decision because both alternatives are equally attractive. In the end, a donkey can starve without making a decision.
Buridan's Donkey Paradox is used to discuss theories of decision making, moral dilemmas, the idea of ​​rationality and justification in decision making. 
This story highlights the importance of decision-making and the ability to make informed choices in the face of constraints and conflict between alternatives.
So it's good that thanks to evolution we have a neocortex with which we can take control of our emotions and make choices
The human brain perceives a huge stream of sensory and emotional information. However, the most important thing is to model the future by determining cause-and-effect relationships between events: that is, if A happens, then B happens.
But the neocortex uses more energy and calculates tasks longer than the animal and reptilian parts of our brain.
Therefore, in most cases we use automatic thinking, based on our habits, patterns and algorithms of automatic actions.
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In other words, after many repetitions, our actions become automatic thanks to our subconscious, which helps not only to save time, but also to reduce stress.
So, to make life easier, we need to form... habits, fill up time... And imagine if the neocortex continued to control our actions, preventing them from becoming automatic. For example, while driving a car, he would continue to control the process - it would be an eternal hell with fatigue and stress. I hope this has opened up to you why we often choose easy pleasures instead of choosing the path to our dreams
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