The hedonistic treadmill is a tendency not to understand that satisfaction is fleeting, that it is not permanent. A person does not feel pleasant, bored because the feeling of joy fades away and he starts to chase after everything that can bring him this feeling. This is dangerous because tolerance develops over time - in order to experience the same "amount" of pleasure, a person needs to perceive more and more of something (content, coffee, alcohol, etc.). That is, this may indicate the emergence of addiction.